Years ago, we found services and products through the phone book, TV commercials, radio and magazine ads, billboards and other one way marketing mechanisms. Those things still exist today but they do not have as much of a footprint in today’s society as before the turn of the century. For some, it’s hard to remember a day without the advantages of the internet and cellphones, but for others the technological world is still overwhelming. So a solution was needed for how to fill the void in both worlds and so the new “phone book” is now SEO
The Millennium:
During the turn of the century the internet boom happened and millions of businesses flipped the switch and secured their positions on the internet. Like any hot product in a new the market, prices were inflated and this kept websites out of reach for a number of small business owners. This was when Doppler Internet was formed. Since 1997 Doppler Internet has focused on providing affordable solutions for small business owners across the United States. Our goal back then, as now, is to help small business owners become a formidable force against their competition on the internet. Learn how Doppler Internet can help your business succeed on the internet today. Contact us or fill out the form on the right column for a free assessment.
Internet Boom:
During the days of the internet boom it was easy for businesses to rank high in the search engines - their revenues skyrocketed with the ease of having first place page ranking in the search engines. After all, there was so very little online competition to compete with. Over time the market cooled, expanded and website services services became readily available. So now 10 years later, websites are easily in reach of any business owner, big or small. But it poses a problem, because the more crowded the internet, the more difficult it is to have first page ranking for your business or your keywords because your competition has entered the race too…
Enter SEO:
Search Engine Optimization (SEO) became the new solution to the page rank problem. SEO became necessary for any business that wanted a continuous revenue stream and to generate leads, via online marketing. When SEO reached the market, as once before when websites first entered the scene, the market again exploded and the prices for SEO were dramatically inflated. Interestingly, after some time now, the prices have remained high. But why? Well, one determining reason is that Search Engine Optimization or as commonly known as SEO is still an ongoing process. The top four search engine behemoths, like Google, YouTube, Yahoo and MSN spend millions of dollars a year optimizing how their search engines work and how they pull your content. With every update the ballgame can change and it does. Sometimes it’s small, sometimes it’s huge. But we are constantly rebalancing and redirecting efforts to keep abreast of the search engine changes so that every business has a chance to pull ahead to the front of the race.
The Costs:
This in turn, means continual education to keep up-to-date about when, what and how to maintain your websites performance and ranking in today’s search engines. With this in mind, the investment of time and funds that is required to stay up to date on Search Engine Optimization is too much for the typical small business owner to administer. The costs to outsource successful Search Engine Optimization techniques can easily run a business more than two thousand or more dollars a month. If the product or service the business sells is a hot commodity and the market is flooded with this product or service then the costs of Search Engine Optimization can dramatically increase tens of thousands of dollars.
An Effective Solution to SEO:
Have you ever heard of Google Places? If not, then you have probably seen it before and just not realized it. There are over 500,000 geo local searches every day on Google. That means that these people are looking for products or services within their geographical location on the internet. An example would be if you’re visiting Chicago for the first time and you really want to check out what all of the craze is about with Chicago pizza. You hop onto the internet to look for restaurants that make Chicago style pizza and the first thing you’re going to do is punch into search engine keywords to track down a business. Keywords that you might choose would be: Chicago Pizza, pizza Chicago, pizza Chicago, IL, pizza Chicago, Illinois, and Chicago style pizza for example. Once your query is submitted, the search engine will show you businesses in the area that sell Pizza. At the very top right hand side of the search results you will see a map of the Chicago area with red markers sprawled out across the area. These markers are businesses that sell Pizza. To the left of the map will be listings labeled A thru G. This is called the seven pack and it is right in that listing that you want your business to appear to get the business you are looking for.
Enter LOCAL SEO:
This form of Search Engine Optimization has coined the phrase LOCAL SEO. It’s a cost effective solution for small businesses to effectively market themselves on the Internet without having to spend thousands of dollars per month, either by hiring someone in-house or outsourcing their SEO needs to a firm that specializes in Search Engine Optimization. The market costs for LOCAL SEO can vary depending on your location, market area, keywords and what you’re trying to accomplish. Doppler Internet’s goal since 1997 has been to help small businesses succeed on the World Wide Web. It is our mission to implement strategic cost effective measures to give small business owners the tools and resources that are needed to succeed on the internet. Call us today to see how you can optimize your business for as little as $99 per month with LOCAL SEO. Fill out the form on the right column for a free assessment.
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